A Premier Hullabaloo

As someone who happily lets sporting activities in all its forms pass me by it’s not often I become excited by anything from that world.  Of course, I have moments of patriotism when England or team GB play something in…

A World of Colours

Have you ever been green with envy, seen red or had the blues? In the UK it is common knowledge that certain colours affect people’s moods, with red creating passion be that positive or negative varieties and yellows are supposed…

The Colours of Christmas

Christmas is associated with many colours however the most dominant are Red, Green and Gold. At Alchemist we are very aware of the association of certain colours to a wide variety of emotions (red = love), cultural influences (gold =…

Mark Leeson and the art of creativity

We have just received some fabulous news from one of our much admired clients, hairdressing supremo, Mark Leeson. Mark and his team have added another slew of awards to their already bulging trophy cabinet, being named again as “British Hairdresser…

A short history of the Logo

The concept of a logo is almost as old as time. Logos can trace their history back over several thousand years to the time of the Ancient Egyptians, who were known to mark their animals with hieroglyphs to prove ownership.…

Influence, Fluke or Plagiarism?

Most people have a rough idea of what the Japanese flag looks like. For those who cannot readily bring it to mind, here it is. As with many countries, when Japan won the 2020 Olympic and Paralympics bid, the commercial…

Made in Britain – Brilliant Branding

Did you realise that a “Made in Britain” icon on your product’s packaging potentially increases it’s perceived worth significantly? Research conducted by Barclays Corporate Banking has revealed that a “Made in Britain” label on products adds so much perceived value…

In the Blink of an Eye

Most people appreciate that the brain’s reaction to certain stimulus is incredibly fast, yet the fastest of all reactions is the brain’s image identification time. Once it was thought that the brain could recall and loosely describe an image after…