April 28, 2013 Alchemist Studios

Company Logo Design Important for Business

Professional company branding is important for business of any size, be it big or small. Would a mechanic be able to fix a car without his tools? Would any professional business able to do their business without a computer, telephone and secretary or specialist knowledge of the industry it is in? I could only say that would be very unlikely as without these tools any professional or business would not be able to function successfully in today’s business world. The same would also apply to any business trying to be and look professional without professional company logo design.

First Impressions Count
With massive competition in the current market it has never been as important to make that first impression count. An average person goes throughout the day seeing thousands of brands, logos, marketing messages, PR and photographs. Thousands of companies are trying to attract attention and they know that they have only one chance to make a great first impression at that point. Of course, there could be another time when the customer recognises the need for something and goes to supermarket to get it…. Well, even then millions of brands will be fighting between themselves on the shelves and competing by price, packaging, and contents and so on. Successful brand will tell you that logotype and packaging are often of primary importance when the customer’s final choice has been made.

Looks are important
Would you do business with unprofessionally looking company? Probably not and nor would your clients do any business with you if you did not invest in professional company logo design. Investing in a great designer is a must today! Just image this – great design that has been done for a small business would give it an air of professionalism that will equal that small business to that of a much large company. This will allow them to compete in a global market head to head. Image and looks are therefore not just important they are essential if you want to survive.

Professional Logo is Important
Professional Logo is important and this could be traced back to the industrial revolution. Millions of mass produced goods differentiated themselves between other similar competing products with branding on their packaging. Many customers in surveys that are being undertaken today had said that they have chosen a certain product because the packaging and the design looked professional and well done. Therefore, remember your logotype should be instantly recognisable and be professionally designed. Otherwise it could do more harm than good.

Take your Company Design Further
Professional company logo design could take you much further – you could build your brand and go beyond just simple advertising to viral marketing and other products to promote your brand as a lifestyle like Ferrari, for example. Being one of the leaders in the motor industry and Formula One (F1) they are now have opened a store at Regent Street, London where they sell merchandise and clothing that are easily identifiable by colour and professional design. Customers by wearing the merchandise are helping
to promote their brand further.

Are you proud of it?
Would you conduct your business without your most important tool? …Probably not. The same should apply to professional company logo designs that will identify you and your services as a company. Living in a ‘branded world’ we need consumers to choose us and our professional build logos as it is based on brand reputation. We also want them to promote us and our brands by wearing our logos on their clothing. However, think again and ask yourself a question – is your design worth of being worn on a customer’s chest? If the answer is – NO, then it is a good time to act and get you professional logo design designed by professional logo designers. Remember – it’s your logotype and you should be proud of it!


For more information about company logo design please visit Alchemist Logo Design


(c) Alchemist

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