Robertson Jessel & Co. have over fifty years of experience in creating the finest leather products. They came to Alchemist to give their existing logo a refreshed, modern rebrand whilst maintaining a sense of craftsmanship and heritage.

Our solution was to select a font that fell somewhat halfway between classic and modern, so as to future proof the brand moving forward, whilst hinting at its past.

The balance of the new branding provides stability, whilst the clever integration of the ‘&’ in the company name adds an intriguing modern twist.