Creating an impact in the world of production.
Halestorm is a video production studio with the DNA of an advertising agency. Inspired by the powerful company name, Alchemist took a bold, modern approach by using a strong and confident sans serif font presented in capitalised text.
The ‘O’ of the name was then developed into the dynamic ‘hale’ icon with speed lines reinforcing the impression of it being a lively and progressive company in the fast moving world of digital imagery.