November 28, 2016 Alchemist Studios

Logo design changes over time

There are so many factors that, in the future, can lead you to want to change your logo. Whether it’s just trends and tastes changing, or there’s a drastic change to your business or service offering that necessitates a logo redesign. With that in mind, when designing a logo it’s important to create something that’s flexible and can be easily adapted.

When we design logos, we stick to a few main principles to ensure that they stand the test of time. At the same time, we ensure that our logos are easy to adapt if our clients wish to make changes in the future.

Some of the world’s most famous and popular brands have gone through redesigns. Most importantly, they’ve retained their identities and held onto their target markets. Here’s an example of a three worldwide companies that have successfully redesigned their logos over the years:

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logo designs over time

logo designs over timelogo designs over timelogo designs over time

There have been some hugely successful logo redesigns from some of the world’s most popular brands. As with most things though, there have also been some fails that have ended up costing brands millions of pounds. Clothing retailer Gap controversially replaced their infamous blue square box logo and replaced it with something much less popular. After a huge negative reaction from their customers they decided to revert back to the old logo just a few days later.

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There’s also a huge catalogue of logo design fails. The Pepsi logo below being one of the more pc examples! Negative connotations of your logo are never going to be a good thing for your brand; something that we bear in mind as logo designers.


Your logo is the primary visual representation of your company, it’s the first thing that your target audience will recognise in your business and it will become a key part of all our marketing materials. So, when it’s done right it has the power to improve the image of your business amongst your competitors and your target audience. If you’re looking for some help, please get in touch to have a chat with a logo designer and see how we can help your business.

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