What can a professional web design agency do for me?

The days when businesses could survive with only their physical store have long passed. In fact, more and more businesses are turning digital, as the online world can offer a lot more opportunities and a wider audience. However, attracting that audience is not always easy if you don’t have the right tools and a well-constructed website. This is where a professional web design agency can make all the difference.

What is a web design agency?

A web design agency is responsible for bringing you in contact with one of its expert web design employees. From there, they will help you create the visual aspect of your website in a way that is fresh, in line with your brand identity, and can draw customers in. Everything from the colour palette, the layout, the fonts, and the imagery used is going to be a part of what you will discuss with your web designer, and all of these elements put together will give your site its final look.
However, with so many do-it-yourself website platforms you might be wondering why a professional web design agency is important for your business.

Essentially, what can a professional web design agency do for me?

1. Creating a vision
   A good web design agency will know how to ask the right questions to understand exactly what you are working towards. A big part of the duties that a professional web design agency can take on, relates to bringing your ideas to life. While you might have certain colour schemes or ideas about your website, actually implementing those into a beautiful and eye-catching design usually requires a touch from professionals.
2. Creating a plan
   Once you have established what you are looking for, your web design agency will then start working towards creating a plan with actionable steps for your website to be completed with efficiency. Part of this process will also include finding all of the digital assets that will go on your website. For example, if you are selling products then a good web designer should be able to give you specifications on what product photos you should try to take, as well as guide you on what the text for each part of your website should be. This means that while they are working on your project, you will also have actionable tasks to complete which will allow the overall process to be completed more efficiently.
3. Establishing a timeline
   Along with plan creation will come the establishment of a timeline. When you are working on a project alone it is easy to not complete it within your desired timeframe. This is something that a professional web design agency will help ensure, as from the start there will be established delivery dates for not only the overall website but also for different design elements that are relevant to it.
4. Aligning your website with your brand identity
   Whether you have an established brand or you are looking to create an entirely new one, your company will need to have a brand identity. Your brand identity, which will include your logo, fonts, and colors will be central to your company’s messaging. Good brand identity will make your products instantly recognisable. This ultimately will help drive a bigger audience and customer base to your products.
   When it comes to your website design, it should be completely aligned with your brand identity. In fact, one of the most common mistakes made by business owners is that they create their websites independently of their brand identity. As a result, the non-cohesive imagery will lead to customers being confused and not instantly being able to recall information about your brand.

A good professional web design agency will either take your existing brand identity and align it with your website design or will help you create a brand identity. This will help promote your business and make your messaging and advertising more effective. This is something that a company like Alchemist Studios can help you achieve through better design throughout your website and company assets.

5. Usability
   As much as having a pretty website is important, if that website is not functional then users will quickly switch tabs and not return. This is why usability is a key principle in web design. A professional web designer will help you understand more about how users are navigating your platform to find what they are looking for. Understanding this will help you create a plan for how you want your website to be experienced, and will help you decide where you want the user’s attention to go. This is an integral part of the web design process, and only a professional web designer can truly help you understand more deeply.
6. SEO – Search Engine Optimisation
   Finally, your website will need to appear high on search results and rank well in SEO. This is a process that requires a high level of expertise as there are several different elements that affect SEO. For example, if you have many heavy elements and imagery that lead to your website taking longer to load, then automatically your SEO will be lower. Similarly, if the images you upload don’t have SEO keywords and tags, your website won’t appear in the search results for those terms. All of these little aspects of web design can be taken care of by a professional web agency so that more people can find their way to your website.

Conclusion
A professional web designer can be the key to not only planning and completing your website in no time but can also be the key to your driving more traffic. A web design agency can align your brand identity with your website, making your company’s imagery and messaging consistent. This is the best possible advertising as it is a necessary aspect of people knowing to search for your business. Improving the user experience and creating a Search engine optimised is also incredibly important for growing your business in the long run.
To learn more about how you can create the perfect website for your business with professional help visit https://alchemiststudios.co.uk/

1. More lightweight websites
   While for most people when they think about web design the first things that come to mind have to do with fonts, colors, and images, the reality is that web design deals with so much more than that. In most cases if not optimised properly all of the beautiful elements you add to your website will just work to make it much heavier than what you might expect. This means that the website will take a long time to load, which will not only be negative for SEO but also will make it less accessible to users.
   More lightweight websites are quickly rising to prominence as scrolling on phones and tablets are quickly becoming the norm. These handheld devices often have a harder time loading really loaded websites, which is why lightweightness is key.
2. Animations
   In 2023 there seems to be a return to many trends that had been phased out a few years ago. Animations for loading screens or to make websites more interactive and immersive are quickly rising into popularity again. This return to more playful designs allows a lot of space for you to engage with users in a fun and inviting way.
   While animations that serve a particular function appear to be the new norm, there are also many websites in which animations are only being used for fun and do not actually serve a functional purpose in the website. These fun interactions are engaging and do not impact the functionality or accessibility of your website.
3. Kinetic Typography
   The move towards more engaging and playful designs has also made its way into the typography that has become more popular in web design. Kinetic typography brings the perfect balance between animations and having text in motion. These text-in-motion banners and other elements can help provide valuable information that cycles across the screen as needed. It is also a great way of drawing people’s attention to one particular thing.
4. Retro typography and thinner lines
   With a return to older trends, there is also a return to different font types. Retro-style letters that draw inspiration from the 1960s and 1990s as swiftly making a comeback. These tend to also work with more art deco style animations, as they draw from similar eras. In terms of the fonts that are becoming more popular, there is a move towards thinner-looking serif-type fonts. These are often perceived to be more sophisticated and are quickly becoming the standard font used.
5. AI-generated color palette
   AI has made its way into website design by providing the perfect assistance to help you design which colors would work best for your website. Whether you already have an idea about one colour you would like to use or you are trying to find an entirely new colour scheme, with AI-generated palettes you can easily locate complementary colors that will help your website pop out and grab the attention of users who visit your site.
6. 3D Designs
   3D Designs are being used at an increased pace in web design. The large availability of tools for the creation of 3D designs and models has made this technology more accessible and thus, easier for web designers to employ.
   3D designs are commonly used in the welcome or loading pages of different websites. 3D avatars and new nature-based patterns and designs are frequently used throughout websites to increase the attention given to specific parts of the website.
7. More inclusive designs
   Web Design in 2023 will be dominated by the need for inclusivity and greater accessibility. This will be obvious in various ways, from how the website functions to the characters, backgrounds, and experiences being featured on different websites.
   The inclusive design will not just relate to making people feel more well-represented, it will also extend to the realms of accessibility where different color contrasts, dark and light modes, sound, keyboard navigation, and other accessibility features will become a more prevalent part of the design.

Conclusion:
The web design trends of 2023 are going to be a mix of innovation and a return to older trends. This mix allows a lot of space for greater creativity in deciding which trends would best suit your website. A good web design agency should be able to guide you through all of these different trends and provide insight into the trends that your users would enjoy seeing on your site the most.