The days when businesses could survive with only their physical store have long passed. In fact, more and more businesses are turning digital, as the online world can offer a lot more opportunities and a wider audience. However, attracting that audience is not always easy if you don’t have the right tools and a well-constructed website. This is where a professional web design agency can make all the difference.
What is a web design agency?
A web design agency is responsible for bringing you in contact with one of its expert web design employees. From there, they will help you create the visual aspect of your website in a way that is fresh, in line with your brand identity, and can draw customers in. Everything from the colour palette, the layout, the fonts, and the imagery used is going to be a part of what you will discuss with your web designer, and all of these elements put together will give your site its final look.
However, with so many do-it-yourself website platforms you might be wondering why a professional web design agency is important for your business.
Essentially, what can a professional web design agency do for me?
- Creating a vision
A good web design agency will know how to ask the right questions to understand exactly what you are working towards. A big part of the duties that a professional web design agency can take on, relates to bringing your ideas to life. While you might have certain colour schemes or ideas about your website, actually implementing those into a beautiful and eye-catching design usually requires a touch from professionals. - Creating a plan
Once you have established what you are looking for, your web design agency will then start working towards creating a plan with actionable steps for your website to be completed with efficiency. Part of this process will also include finding all of the digital assets that will go on your website. For example, if you are selling products then a good web designer should be able to give you specifications on what product photos you should try to take, as well as guide you on what the text for each part of your website should be. This means that while they are working on your project, you will also have actionable tasks to complete which will allow the overall process to be completed more efficiently. - Establishing a timeline
Along with plan creation will come the establishment of a timeline. When you are working on a project alone it is easy to not complete it within your desired timeframe. This is something that a professional web design agency will help ensure, as from the start there will be established delivery dates for not only the overall website but also for different design elements that are relevant to it. - Aligning your website with your brand identity
Whether you have an established brand or you are looking to create an entirely new one, your company will need to have a brand identity. Your brand identity, which will include your logo, fonts, and colors will be central to your company’s messaging. Good brand identity will make your products instantly recognisable. This ultimately will help drive a bigger audience and customer base to your products.
When it comes to your website design, it should be completely aligned with your brand identity. In fact, one of the most common mistakes made by business owners is that they create their websites independently of their brand identity. As a result, the non-cohesive imagery will lead to customers being confused and not instantly being able to recall information about your brand.
A good professional web design agency will either take your existing brand identity and align it with your website design or will help you create a brand identity. This will help promote your business and make your messaging and advertising more effective. This is something that a company like Alchemist Studios can help you achieve through better design throughout your website and company assets.
- Usability
As much as having a pretty website is important, if that website is not functional then users will quickly switch tabs and not return. This is why usability is a key principle in web design. A professional web designer will help you understand more about how users are navigating your platform to find what they are looking for. Understanding this will help you create a plan for how you want your website to be experienced, and will help you decide where you want the user’s attention to go. This is an integral part of the web design process, and only a professional web designer can truly help you understand more deeply. - SEO – Search Engine Optimisation
Finally, your website will need to appear high on search results and rank well in SEO. This is a process that requires a high level of expertise as there are several different elements that affect SEO. For example, if you have many heavy elements and imagery that lead to your website taking longer to load, then automatically your SEO will be lower. Similarly, if the images you upload don’t have SEO keywords and tags, your website won’t appear in the search results for those terms. All of these little aspects of web design can be taken care of by a professional web agency so that more people can find their way to your website.
Conclusion
A professional web designer can be the key to not only planning and completing your website in no time but can also be the key to your driving more traffic. A web design agency can align your brand identity with your website, making your company’s imagery and messaging consistent. This is the best possible advertising as it is a necessary aspect of people knowing to search for your business. Improving the user experience and creating a Search engine optimised is also incredibly important for growing your business in the long run.
To learn more about how you can create the perfect website for your business with professional help visit https://alchemiststudios.co.uk/
