Like the bespoke crafted furniture produced by Tara Neil, Alchemist developed a branding solution that was built to last. Mirroring the concept of traditional cabinetry sitting side by side with cutting edge appliances, a logotype design utilised a classic font for the company name with a contemporary font for the brand descriptor. This design theme of a modern blending with classical became an important influence, and was carried through into the design of their website.