Heavenly Soles


    Fish Pedicure + Spa


    London, UK


    Logo, Apparel + Miscellaneous

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Soul to Soles.

With the word ‘heavenly’ in the company name, we wanted to create a brand identity that had a calming balance and angelic quality to it.

Heavenly Soles is primarily a fish spa company, where specialised fish nibble away at the dead skin of customers’ feet!

The logo intriguingly merges two fish that are made to look like feet with the addition of toes. The halo and angel wings refer back to the company name, whilst the overall eroded nature of the design is a subtle reference to the dead skin that the fish remove.


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