Logo and Brand Design: Should You Choose a Designer or AI?

When starting or growing a business, one of the first things you’ll need is a logo. It’s the symbol people will remember you by. Today, you have two main choices: you can hire a graphic designer or use an online AI tool to create one.

At Alchemist Studios, we’ve seen both options in action. We believe both have their place—but it’s important to know what each one offers and what might be right for your business.

What AI Tools Offer

Online AI design tools like Canva or Wix can create a logo for you in minutes. You type in your business name, choose a few colours or styles, and the tool gives you several ready-made options.

These tools work well if:

• You’re just starting out and need something quick.

• You have a very small budget.

• You need a simple logo and aren’t too worried about standing out.

AI tools are fast and cheap, but they often create logos that look similar to many others. Because they pull from templates, your logo might not be unique—and it might not tell people much about your business.

What a Designer Can Do

A professional designer takes the time to learn about your business. They ask questions about what you do, who your customers are, and how you want people to see your brand. They use this information to design a logo that fits you—and only you.

Here’s what a designer offers:

• Personal service: You get to talk through your ideas and give feedback.
• Original design: Your logo is made from scratch, not a template.
• A full brand: Designers can also help you choose colours, fonts, and layouts so everything looks consistent.
• Room to grow: Your brand will look strong as your business grows, not just at the start.

Designers think about more than just looks—they think about how your brand makes people feel.

When to Use Each Option

Use AI if you:

• Need a quick placeholder logo.
• Have no budget at all.
• Want to test different names or ideas before committing.

Hire a designer if you:

• Want your business to stand out.
• Care about how people see your brand.
• Are ready to build a brand that lasts.

Why It Matters

Your logo is often the first thing people notice about your business. It’s on your website, your business card, your packaging—everywhere. If it looks cheap or confusing, people may not trust your brand. A well-designed logo can build trust, show your personality, and help people remember you.

What We Do at Alchemist Studios

We help businesses create logos and brand designs that feel right and last long. We don’t rush. We listen to your story, your goals, and your ideas. Then we design something that fits your business—not a template or a trend, but something you’ll be proud to share.

You don’t need to know anything about design to work with us. We keep it simple, and we guide you through every step.

Final Thoughts

If your business matters to you, your logo should too. AI tools can be useful in the short term, but a real designer gives you something with meaning, purpose, and style.

Want to chat about your brand? We’d love to hear from you.

Contact Us

📞 0203 701 2501
✉️  info@alchemiststudios.co.uk