What is a slogan?
The Cambridge English Dictionary defines a slogan as; “a short easily remembered phrase, especially one used to advertise an idea or a product”. If your brand has a memorable slogan, your customers will forever associate it with your company – it’s a great way of positioning your brand in the mind of your customers.
For example, when you think of Nike, ‘Just Do It’ spring to mind, as does McDonald’s ‘I’m Lovin’ It’. These are just a couple of popular examples, but there’s literally so many when you start to think about it. Next time you switch on the TV or see an advertisement in a magazine, look out for the brands and pay attention to their slogans, and you will see just how many companies have adopted compelling slogans.
What are the benefits of having a strong slogan?
- It clarifies your vision and mission
What better way to convey your vision and mission, right? If you can demonstrate your core values in a catchy slogan you could be onto a real winner.
- Potential customers know what you can offer them
Do you ever look at a logo and have absolutely no clue what products or services the company offers? Yeah, me too. A successful slogan can aid potential customers by clearly depicting what you do and how you can help them.
- Helps your brand to be remembered
You want customers to remember your brand, and a strong slogan can do just that. Coming up with something original, clever, and maybe even somewhat humorous (if used wisely), can do absolute wonders for brand recognition.
- Differentiates your brand from the competition
You need to keep in mind your target market when devising a slogan, and you need something that will help you stand out against others in the marketplace. A slogan can help achieve this as it gives you a platform in which to showcase your USP’s and tell potential customers why they should engage with you and not the competition.
But what makes an effective slogan?
When you think of the most famous slogans they have many similarities that make them so effective for their brands. Below are some key things that we can learn from other brands who have done it successfully:
Keeping your slogan short will increase the chances of your customers remembering it, as well as being easier to roll off the tongue – which is crucial for an effective slogan.
You need to ensure that your slogan clearly represents your brand. You want it to honestly showcase your brand as well as complementing your logo and brand image.
Every business should focus on what makes them different and use this to their advantage. I know it sometimes doesn’t pay off to be different for the sake of being different, but really focus on what makes your brand special. Promote what makes your business unique and yell about it from the rooftops.
Coming up with an effective slogan is far from a simple process, and sometimes it takes a long time for creativity to strike. That’s why if you come to us with your ideas we can help you achieve a slogan that can build your company’s presence and help people remember your product or service. I hope this article has highlighted the importance of an effective slogan and how effective it can be for your branding.