A commercial photographer where image is everything.
Steve Greenway is a dedicated stills and motion creation producer, supporting Australian photographers and others throughout the Asia Pacific region to create top quality commercial images for advertising agencies and direct clients.
Taking note of Steve’s name and initials, we wanted to create a logo design that was simple, clean, and professional. We combined a lowercase ’s’ and ‘g’ to form a modern standalone icon, thus promoting his name in addition to the business.
The stark monochromatic colouring of the logo design is bold and eye-catching, and allowed Steve to use it in both black or white when he needed it to have visual standout when placed on either dark and light images.