Minimal designs that contrast and stand out in an executive manner, much like the company’s own designs
London-based interior designer and high-end property developer London West One, wanted a logo that is both eye-catching and memorable, whilst keeping the design minimal. The colour selection of black and white was chosen as these are the most contrasting colours that are clean and uncluttered in appearance, much like the interior designs London West One implement. The white background makes the black logo and text pop and instantly draws in your attention. Similarly, the black design of the business cards really makes the white ‘W’ stand out, leaving viewers with a solid and memorisable logo design.