A modern and impactful logo design that takes a contemporary approach for a reinventive company
London-based clothing apparel company, Huffur, needed a logo design that is up-to-date, bold, and instantly recognisable. Huffur produce lightweight and longline gilets of the highest quality. We delivered a logo that utilises minimalist and modern typography. By paying particular focus on the ‘H’, the brand identity becomes instantly recognisable. Bold colours are used to highlight the contrast between the logo and text. Orange was selected for the main colour as it represents enthusiasm, happiness, and creativity amongst other qualities, which is truly representative of the company who truly love what they do and have a passion for their attractive fashion.