The London based Director of Photography Sam Ardley of Capture25 required branding that is modern, bold, and instantly recognisable. Capture25 produce documentaries, entertainment, corporates and promos of the highest quality. Alchemist delivered a logo design that utilises minimalist and modern typography. The design of ’25’ forms a subtle camera lens whilst using a metal effect to hint at the material of a historic camera body. Black, white and silver were selected for the main colours as it represents the silver screen.
