• COMPANY:

    Cut the Mustard

  • DESCRIPTION

    Restaurant

  • LOCATION:

    New York, USA

  • DESIGN:

    Logo, Apparel + Miscellaneous

  • Click to expand images

Manhattan restaurant garners plenty of condiments!

The playful phrase ‘to cut the mustard’ refers to an ability to reach a certain quality, and this trendy New York-based bistro certainly delivers. Alchemist developed a logotype branding solution that reinforces the quirky and dramatic nature of the restaurant name, with a bold and visually arresting graphic ‘cut’ through the branding.

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