With so many of us around and so many online tools available it can be hard to know what to look for in a logo designer. Here are a few things to think about before you choose yours:
Have a look at their portfolio
You wouldn’t buy something a pair of shoes online without seeing a picture, so why would you hire a logo designer without seeing some of their logos first? Most graphic designers will have an online portfolio available – if they don’t, just ask. If you like the style and creativity of their work, you’ll likely be pleased with what they can create for you.
Think about costs
The price of logos can vary considerably. There are tools online where you can pay as little as £10 for a randomly generated logo, or you can pay thousands to have a team of creative experts carry out extensive market research. Obviously, you need to make sure that your logo designer can work within your budget but you also need to make sure that you have an effective logo at the end of it all.
Check out their process
Your logo is going to be a pivotal part of your business. It’s going to be on all of your marketing materials and will hopefully become synonymous with your business; it needs to be right. What you don’t want is to pay for a logo and be handed something you’re unhappy with, and then have to pay extra for changes. Find out a bit about your logo designer’s process; is there an initial consultation to brain storm ideas? Do you have alterations included? If so, how many? Make sure you establish all of this first to prevent any shocks at the end.
The cheaper designers are likely just going to give you a logo, in one format, to do with what you please. In order to use your logo effectively, in top quality, it needs to be available in a range of different formats.
Logo designs from Alchemist
We create custom logo designs for under £500 here at Alchemist. We’ll create four custom designs that have had the chance to be amended at each step in our process. You’ll receive them in multiple formats and be handed full copyright.