Logo design changes over time

There are so many factors that, in the future, can lead you to want to change your logo. Whether it’s just trends and tastes changing, or there’s a drastic change to your business or service offering that necessitates a logo redesign. With…

How to make a great logo design

Make it appropriate/relevant Keep it simple Be careful when choosing colours Consider flexibility Make it recognisable When done well, a logo design can have huge benefits to your business; it sets the tone, helps create relationships with your target audience…

A Premier Hullabaloo

As someone who happily lets sporting activities in all its forms pass me by it’s not often I become excited by anything from that world.  Of course, I have moments of patriotism when England or team GB play something in…

A short history of the Logo

The concept of a logo is almost as old as time. Logos can trace their history back over several thousand years to the time of the Ancient Egyptians, who were known to mark their animals with hieroglyphs to prove ownership.…

Influence, Fluke or Plagiarism?

Most people have a rough idea of what the Japanese flag looks like. For those who cannot readily bring it to mind, here it is. As with many countries, when Japan won the 2020 Olympic and Paralympics bid, the commercial…

Made in Britain – Brilliant Branding

Did you realise that a “Made in Britain” icon on your product’s packaging potentially increases it’s perceived worth significantly? Research conducted by Barclays Corporate Banking has revealed that a “Made in Britain” label on products adds so much perceived value…