COMPANY:
Polar Express Couriers
DESCRIPTION
Refrigerated Transportation
LOCATION:
West / South Yorkshire, UK
DESIGN:
Logo + Stationery
WEBSITE:
Polar Express are a professional temperature-controlled transport company.
Using the name as a springboard, it made sense for the logo to further the arctic theme of the cold cargo by depicting a polar bear – capturing the chilled, fast nature of the service offered.
The colour palette of a mainly white also works to create a sense of relaxation and peace, reassuring customers that their laboratory samples or chilled products are in safe, reliable hands.